What is in it, and why
Twenty-four ingredients. No mystery.
Across all five recipes there are twenty-four ingredients, and you could buy every one of them at a supermarket. Here is what each is doing there.
In every single recipe
Three ingredients do the balancing
Meat and vegetables on their own are not a complete diet for a dog. These three are what close the gap, and they are in all five recipes for that reason.
Ground Flaxseed
Plant-based omega-3 fatty acids along with beneficial fibre, helping support healthy skin, a shiny coat, and digestion. It adds nutritional value without relying entirely on fish-derived ingredients.
Calcium Carbonate
Meat is high in phosphorus and low in calcium. The ratio between the two is one of the things a complete diet has to get right, so calcium is added deliberately rather than hoped for.
Kelp Powder
A natural source of iodine, which helps support healthy thyroid function and metabolism. It also provides trace minerals that contribute to overall health.
The protein
One named animal protein per recipe, listed first because it is the largest ingredient by weight.
Ground Beef
With heart and liver alongside it.
Beef Bash
Chicken Breast
Lean, with chicken liver alongside.
Cluckin’ Good Chicken
Turkey Breast
The leanest of the five.
Gobble Gobble Gone
Salmon
Oily fish, so naturally higher in fat.
Savory Salmon
Eggs & Bacon
Breakfast, with dairy rather than a meat.
Blueberry Breakfast Blend
The part most brands leave out
Heart and liver, not “meat meal”
Beef heart is a muscle rather than offal. Liver is the most nutrient-dense part of the animal — vitamin A, B12 and iron — which is why it goes in by the pound rather than the handful.
“We chose beef hearts because they are an excellent source of high-quality protein, essential amino acids, iron, B vitamins, and taurine, which help support strong muscles, heart health, and overall vitality in dogs.”
Beef Heart & Beef Liver
Beef Bash
Chicken Liver
Cluckin’ Good Chicken
Everything else
Grouped by the job it does, with the recipes it appears in.
Carbohydrate
Brown Rice
More natural fibre, vitamins and minerals than white rice, helping support healthy digestion. A whole grain with the bran left on, and a good source of energy.
All but the breakfast one
Carbohydrate
Rolled Oats
The breakfast recipe’s grain instead of rice.
Blueberry Breakfast Blend
Carbohydrate
Sweet Potatoes
Starch plus beta-carotene, which is what makes them orange.
Beef Bash, Gobble Gobble Gone
Fibre
Pumpkin Puree
Naturally rich in fibre, which helps support healthy digestion and regular bowel movements. It also provides vitamins and antioxidants.
All but the breakfast one
Vegetable
Peas & Carrots
Carrots for beta-carotene, peas for plant protein and fibre.
Beef Bash, Gobble Gobble Gone
Vegetable
Green Beans
Bulk and fibre without much starch.
Cluckin’ Good Chicken, Savory Salmon
Vegetable
Chopped Spinach
A leafy green, for iron and folate.
Savory Salmon
Fruit
Cranberries
Tart fruit, naturally high in antioxidants.
Gobble Gobble Gone
Fruit
Blueberries
The same, and the reason the breakfast recipe is named for them.
Blueberry Breakfast Blend
Dairy
Greek Yogurt
Strained yogurt, higher in protein than ordinary yogurt.
Blueberry Breakfast Blend
Dairy
Cheddar Cheese
Shredded, for flavour and fat.
Blueberry Breakfast Blend
Vegetable
Shredded Carrots
Carrots on their own, where peas are not wanted.
Cluckin’ Good Chicken, Savory Salmon
What is not in it
Shorter list, and arguably the more useful one.
- No canola oil — flaxseed is the only added fat
- No meat meal or rendered by-products
- No artificial colours or flavours
- No chemical preservatives — freeze drying is the preservation
- Nothing you would need to look up
Not an ingredient, but the biggest question
Why freeze drying?
“We chose freeze-drying because it removes moisture while preserving much of the food’s nutritional value, flavor, and natural goodness. It also allows us to provide a lightweight, shelf-stable product without needing artificial preservatives, while making storage and feeding more convenient for dog owners.”
No freezer
It lives in the cupboard.
5 minutes
Add warm water and it is a meal again.
Ingredient descriptions here are about composition, not treatment. Nothing on this page is veterinary advice, and nutrition figures for our recipes are calculated from the recipes themselves rather than from a laboratory analysis. Always consult your veterinarian about your own dog’s diet.