Wholesale

Put real food on your shelf.

Freeze-dried dog food, made in small batches in Woodstock, Georgia. Shelf stable, no freezer, no refrigeration, and a shelf life measured in years rather than weeks.

We will not undercut you

You are going to check our website before you stock us, so here it is without you having to ask.

$8.00

What we sell a 4 oz bag for on our own website. The same price we suggest you shelf it at.

Web only

Subscriptions are not sold in stores and never will be. That discount is for committing to a delivery schedule, not for shopping around.

No ads

We do not run paid advertising against the towns our stockists are in.

Why it sells

Five recipes, one bag size, no cold chain.

  • Shelf stable — no freezer space and no refrigeration
  • A 4 oz bag rehydrates to about a pound of food
  • Formulated to meet AAFCO nutrient profiles for all life stages, puppies and adults alike
  • Registered with the Georgia Department of Agriculture
  • Made in Woodstock, so most of our stockists are an hour away
  • Margins in the normal band for premium food — we will show you the numbers once your account is open

$100

Minimum order, first and every time. Mix the recipes however you like.

Pricing is not on this page

Wholesale pricing is for stockists, not for everybody who finds the link. Apply below and you will see it the moment your account is approved.

Apply to stock us

We look at every application ourselves. Expect an answer within two working days.

1

Set up an account

An ordinary customer account, and it takes a minute. When we approve you we switch that same account over to wholesale pricing — so there is nothing to set up twice and nothing to transfer.

You are already signed in — that is step one done. When we approve you we switch this same account over to wholesale pricing.

Create an account →
2

Send us the business details

Quote the email address you signed up with, so we can match the two up.

  1. The email address you signed up with — so we can match this to your account
  2. Business name
  3. Type of business — pet shop, grooming salon, veterinary practice, feed store, boarding or daycare
  4. Years trading
  5. Georgia resale / sales tax number
  6. Shop address, where the stock will be sold
  7. Your name
  8. Website or social page
  9. How you heard about us
Email your application

The link fills in the headings for you. Anything you cannot answer, leave blank and say so.

What happens next

  1. 1 Create an account on the website. A minute, nothing charged, and an ordinary customer account to begin with.
  2. 2 Email us the details below, quoting that same address so we can match the two up.
  3. 3 We check you out — your shop, your website, your resale number. A real business, not somebody after trade prices.
  4. 4 If it is a fit we switch your existing account over to a retailer account and tell you. If it is not, we will say so rather than leave you waiting.
  5. 5 You sign in to that same account and the website shows you wholesale pricing instead of retail, with the minimum enforced at checkout.